Is this the end for Kellyco?

For decades, Kellyco has been a cornerstone of the metal-detecting community, connecting treasure hunters with high-quality equipment and sharing the joy of this incredible hobby. However, the company has recently shared some sobering news that raises the question: Is this the end for Kellyco?

In a recent letter to its affiliate community, Kellyco expressed heartfelt gratitude to its customers and supporters, acknowledging the essential role they’ve played in the company’s journey. But alongside the thanks came a candid admission of the challenges the company is now facing.

The past year has been particularly tough for Kellyco. Major manufacturers like Garrett and Minelab have shifted their business models, choosing to also sell directly to customers. This change has dealt a significant blow to Kellyco, not only in terms of sales but also in the loss of vital support from the manufacturers that have long been integral to its operations.

As the company faces dwindling inventory movement and tighter cash flow, it has made the difficult decision to discontinue its long-running affiliate program. This step is part of a broader effort to cut costs and reassess its future. The reality is that it may be heading toward closure.

In their message, Kellyco emphasized that this decision was not made lightly. They acknowledged the role their loyal community has played in their success over the years, expressing deep gratitude for the enthusiasm and support of treasure hunters worldwide. Despite the challenges, the company is not giving up hope entirely. They hinted that while this chapter may be closing, the story of Kellyco might not yet be over.

This is a poignant reminder of how changing business landscapes can challenge even the most beloved brands. Kellyco’s contributions to the treasure-hunting community have been invaluable, and we can only hope that their journey will continue in some form.